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Norton Gledhill assists GMHBA with new alliance

Norton Gledhill has recently assisted GMHBA, a not for profit health fund, in forming an innovative alliance with AIA Australia, one of Australia’s largest life insurers, and Discovery Limited, a South African financial services provider that developed the international ‘Vitality’ wellness program. The alliance will create a new health insurance business branded ‘myOwn’ that will offer customers health and life insurance products bundled with the wellness program ‘AIA Vitality’.  GMHBA will also gain access to the ‘AIA Vitality’ program for its customers as part of the alliance.